The Next Frontier in Storytelling Universes and the Never Ending Desire for More
by Matthew Ball & Jonathan Glick
I highly suggest consuming the full piece here (29 min. read time)
“One of the strongest and most consistent human traits is our desire to escape to imaginary worlds where anything is possible.” — Matthew Ball & Jonathan Glick
“We are just at the start of the next transition: transmedia storytelling. Here, stories don’t just span multiple different titles released in relatively rapid succession, but also different media altogether — film, TV, podcasts, books, and so forth.” — Matthew Ball & Jonathan Glick
“However, the next phase is easy to predict: the leading fictional universes will expand into the highest-growing, most creatively diverse, and ‘always on’ medium: gaming. And although Hollywood has a mixed record in the category, there are already early signs that this expansion isn’t far off.” — Matthew Ball & Jonathan Glick
“But what matters most is that audiences have a constant desire to spend more time in fictional worlds and to take the stories they love into new places. The franchises that satisfy that desire will thrive. The opportunities here have never been so numerous and compelling, nor the underlying technologies required to bring them to fruition more capable.” — Matthew Ball & Jonathan Glick
Survival of the fittest-esque like scenarios will play out where the leading storytelling universes will crowd out less-popular, less-immersive, and less expansive franchises. It will be a fight for all franchises across all mediums. The switching costs will be very high for fans.
“This doesn’t mean smaller stories won’t exist, be consumed, or be popular — but they’re likely to be snacks and sides. It’s also likely that we’ll continue to see new franchises emerge and old ones fade.” — Matthew Ball & Jonathan Glick
My two cents: It’s crazy how spot on this piece seems to be. And it’s exciting to see it play out in real-time across all content mediums. Podcasts being made into movies and TV shows. Movies being broken up into TV shows. Live concerts in video games. The list goes on. I’m curious when VR will become mainstream, if ever? I believe the combination of VR and crypto will change things drastically. The question is not if, but when.
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